India, Dec. 5 -- Skoda Auto India recently launched Octavia RS (Rally Sport), a limited-edition performance vehicle which saw all the 100 cars get booked in less than 30 minutes. The response was heartening for Skoda but the brand didn't want to leave the rest of its fans - those who could not lay their hands on the car -- disappointed. With its creative agency BBH, it had already launched an interactive microsite for fans and a bespoke driver's seat fragrance to give consumers the feel of being behind the wheel. But that wasn't enough and Skoda sought a deeper engagement with Octavia RS fans. So BBH engaged an expert hypnotist who took willing Octavia RS fans on a "Mind Drive." Through hypnosis, it made them experience how it would feel ...