UAE, July 7 -- Eczema, often dismissed as "just a skin problem," affects far more than the skin. For thousands of children in the UAE - and the families who care for them - it's a relentless battle of itching, poor sleep, emotional distress, and social isolation. Parents stay up through the night tending to their children's wounds, while children miss school, avoid friendships, and battle anxiety at a young age. This invisible epidemic is robbing too many families of comfort, confidence, and peace of mind.

In response to this growing healthcare challenge, Jamjoom Pharma and the Emirates Dermatology Society (EDS) have signed today a Memorandum of Understanding (MoU) to launch "ECZPLORE" -a pioneering awareness campaign aimed at changing t...