Dubai, June 24 -- Amid a growing appetite for wellness products and clean-label foods, one thing is becoming increasingly clear: not all honeys are what they claim to be. Anthology Honey, a UAE-based luxury brand committed to raw, authentic honey, is sounding the alarm on the global crisis of honey adulteration-and urging consumers to demand better.

According to industry experts, honey is currently the third most adulterated food globally. "In the wake of the COVID-19 pandemic, the demand for honey skyrocketed, but the global supply of high-quality, pure honey couldn't keep up. That's when large-scale fraud started taking hold across supply chains in the US, Europe and sadly, even the GCC," explains Alexandra Timotheadi, CEO and Founder ...