Dehradun, Feb. 14 -- Cupid is back and love is painting the town red.ahem. The annual festival of friendship and the camaraderie-Valentine's Day is here again! In the last couple of decades this festival, translates into Hindi as - 'Mitrata Diwas' has gained momentum, the impetus coming mainly from the younger lot and their mindset. With the turn of the century, Valentine's Day began to soar in popularity as India underwent a series of economic liberalization policies, which led to the rise of a new Indian middle class with spending power. The youngsters are prominently influenced in life by the acronym YOLO-'you only live once', hence the success of this day which brings to mind, freedom, and lack of restrictions, apart from obvious boxes ...