Dehradun, June 7 -- If one looks at art as a product, and artists as small businesspersons who want to get their product across to the end users, there are potentially two approaches that they can adopt.
One approach is to mould the product as per the requirements of the market. This is the most common approach. Most artists are either strongly influenced by the current trends or deliberately shape their work to suit the market needs. While this approach is more convenient, it is not without its pitfalls. Having access to a larger market also means facing tougher competition. As one becomes ever more mainstream, it becomes harder to stand out amongst the crowd.
Another approach is to continue with the product that one can create the best ...