Dehradun, May 27 -- One needs only to see the quality and content of material posted on social media to realise what a democratising role the internet and ubiquitous smartphones have played. Even while conceding that the medium also allows a lot of toxic material to be spread, what needs consideration is the manner in which ordinary people have educated themselves in the vocabulary of social media. Various distinct styles and formats have developed over the years that are understood and utilised by users.

It is not at all unusual, now, for a brick kiln worker to be making vlogs about his life (particularly the quality of his wife's cooking), or a farmer's wife spouting high level folk style philosophy, or a boy in the mountains interesting...