Kathmandu, Aug. 21 -- Rachana Rawal and Bishal Basnet have always had a fetish for collecting socks. The couple, who were avid travellers, always brought back home a bunch of colourful, funky socks from the places they travelled to. But this obsession soon started costing the two a great deal. To cut down their costs and turn their expensive hobby into a business opportunity, they came up with an idea: they started White Socks, their own socks brand in 2017 under their umbrella company Bishrom.

"Colourful socks just add a little more charm to your personality," says Rachana Rawal, co-founder of White Socks by Bishrom. Perhaps that is why many flock to White Socks' stall (next to the elevator on the ground floor of Labim Mall) every day. "W...