India, Oct. 10 -- Mike Shay, Business Manager, India, Synology, discusses about the channel partnership expansion plan of his organisation that is engaged in bringing data management solutions to India.

Can you elaborate on your plans to increase your network of channel partners in India?

We already have our business here for ten years. It's already established in metropolises like Mumbai, Delhi etc. We also have the partner base in Chennai, Bangalore, Pune etc. The main thing is that in marketing this kind of product, you can't just buy and sell. You have to convince the clients and explain to them its importance, especially if they haven't seen it. So we usually invite our channel partners, let them try the products and they can exist...