India, Aug. 19 -- Quick commerce platforms are pushing their boundaries way harder. Imagine what can be delivered in minutes?

After establishing a foothold in the grocery market, platforms are adding new categories, from medicines to electronics. Now, in a move that has captured attention, quick commerce firm Zepto has partnered with real estate developer The House of Abhinandan Lodha to offer what their advertisement call "land in 10 minutes".

The collaboration, announced through a marketing campaign, promotes land plots in Delhi-NCR and other parts of India. The advertisements show a Zepto delivery partner carrying a symbolic representation of land plots, playing on the company's famous 10-minute delivery promise. The campaign allows ...