India, May 15 -- Zepto, a quick commerce platform, has launched 'Zepto Atom', a subscription-based data analytics tool for consumer brands listed on its platform. Zepto Atom is designed for brands and merchants using the Zepto platform, offering them deeper insights into performance, customer behaviour, and market trends. The tool, announced, will be available starting May 16 as a paid add-on to the existing Zepto Brand Portal.

Atom provides:

The tool aims to help brands identify underperforming regions and optimise pricing, marketing, and product strategies accordingly. This move signals Zepto's entry into India's Rs. 1,000 crore consumer analytics market, traditionally dominated by firms like Nielsen and Kantar. CEO Aadit Palicha stat...