India, Oct. 7 -- With Zoho's India-made Arattai app recently gaining attention and briefly topping charts in the Apple App Store's social networking category, Meta is stepping up efforts to maintain WhatsApp as the preferred messaging platform in one of its biggest and most competitive markets.

WhatsApp has introduced new AI-enhanced and user-friendly features designed to make chats more personalised, creative, and convenient. While WhatsApp leads the world in size, end-to-end encryption, and rich features, Arattai positions itself as lightweight, privacy-focused, and optimised for low data consumption.

Meta appears to be strengthening WhatsApp's feature set by adding AI capabilities aimed at improving personalisation, creativity, and u...