India, July 4 -- The IT industry is defined by relentless change. In this hyper-competitive marketplace, finding a niche and standing out requires carefully crafted positioning. It's like a marathon, not a sprint. One such long runner is Publicis Sapient, which has chosen to play the long game: not by chasing trends, but by staying rooted in one existential question - where and how can we create real value?

As consulting and IT services undergo radical shifts, impacted by the rise of generative AI and the evolution of Global Capability Centers (GCCs), Publicis Sapient is doubling down on its continuous transformation playbook. At the heart of this strategy is a philosophy that transformation is not a milestone but a mindset, and rooted i...