India, Oct. 21 -- The introduction of 'Vibes', an AI-generated short video feed, has fueled a significant surge in activity for Meta AI's mobile application. Analysis from Similarweb indicates that the number of daily active users on the Meta AI app for iOS and Android climbed to approximately 2.7 million. This marks a substantial increase from about 775,000 DAUs just four weeks earlier.

New installs of the application also saw a sharp spike, jumping to around 300,000 downloads per day, up from about 200,000 daily installs a month prior.

'Vibes' functions as a TikTok-style, full-screen feed of short-form videos generated entirely by artificial intelligence. Users can scroll through a continuous stream of AI-made clips, which range from ...