India, June 16 -- The importance of data in business operations is obvious. It is how, when, and where it is put to use that makes all the difference between today and tomorrow.

Businesses are increasingly living on the edge today. Companies embrace data-rich digital transformation innovations for a competitive advantage. Cloud providers like us have enabled companies to deliver both the solutions expertise and the data platform to power mission-critical applications for e-commerce, digital payments, fraud prevention, customer 360, real-time recommendation engines, and other 'instant decisioning' applications.

Data is massive and extremely powerful. It can tell us about a company's strengths and weaknesses. The algorithms can utilise sc...