India, April 30 -- In an exclusive interaction, Ishank Joshi, Founder, MD & CEO of Mobavenue. He discusses how the company is transforming digital marketing through its AI-powered programmatic platform. He shares insights on the evolution of Mobavenue's technology, the impact of artificial intelligence on user acquisition, and what the future holds for personalised marketing at scale.

Excerpts:

In 2017, prior to Mobavenue, we were primarily involved in publishing, developing and scaling apps and games. Advertising was our core revenue stream, and our strength lay in growing utility apps and gaming platforms. Around 2015-2016, India saw two significant developments: the launch of UPI and the advent of Jio.

UPI enabled digital transactio...