India, May 7 -- Not everything in business always goes according to plan. Recently, Swiggy decided to shut down Swiggy Genie, its hyperlocal delivery service, to focus on its main strengths: food delivery and quick commerce. There are plenty of reasons for Swiggy to shutdown the Swiggy Genie service. It's a reminder that things can go wrong, but you can always fix it and get back to what's right to keep the business going strong.

In April 2020, Swiggy Genie was launched which allowed users to send packages or pick up items within their city, pitting it against services such as Uber Package, Porter and Rapido. Eventually it was successful. Genie at its peak operated in over 60 cities. But it never scaled up in a tough market and never bec...