India, Nov. 17 -- As AI matures from experimentation to enterprise-scale deployment, the fundamental question has shifted from investment to impact. Yet many organisations still struggle to translate bold intentions into measurable outcomes. In an exclusive conversation with Dataquest, Rishi Aurora, Managing Partner for IBM Consulting India and South Asia, offers a candid view of how IBM Consulting is helping enterprises bridge this gap by embedding AI, automation and trusted data across every layer of transformation. He reflects on the changing expectations of CEOs, the rise of hybrid consulting, and the new operating playbook taking shape across India's digital economy. Excerpts.

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