India, Feb. 26 -- What's music to a movie? In Hollywood, at least, it has only been a footnote. Like an appendix. Forgettable at best. Disposable at worst.

Really? If that's how it plays out then what explains the magic of Rocky, The Godfather, Casablanca, Gone With The Wind, Star Wars, Psycho, Pirates of the Caribbean, Harry Potter, Fast and Furious, A Fistful of Dollars, The Departed, Game of Thrones, Money Heist, The Lion King and Dune? Can we imagine our Balboas, Bonds, Ethan Hunts, John Wicks, Jack Sparrows, Harrys, Torettos and Batmans without the background scores that make them come alive and live forever?

What's IT to a business? Just some invisible background score-for many decades-maybe. But not today. It is a character in it...