India, April 24 -- Coca-Cola has started using AI services from Microsoft, as evidenced by the company's $1.1 billion five-year deal with Microsoft to use its cloud computing and artificial intelligence services. Coca-Cola has recently started experimenting with generative AI for its marketing, manufacturing, and supply chain. And, with this strategic partnership, Coca-Cola is exploring an opportunity to leverage AI to improve customer experience, streamline operations, and foster innovation.

Coca-Cola's announcement to invest $1.1 billion in Microsoft, is redirected by its focus on global AI transformation over the next five years. The expansion includes the use of Microsoft's generative AI technology in various areas of Coca-Cola's bus...