India, July 3 -- The news that Apple is rumored to be interested in buying Perplexity AI has caused shockwaves in Silicon Valley as it indicates that there might be a turning point in artificial intelligence (AI) strategy of the company. With Perplexity, a high-growth AI search startup launched by Arvind Srinivas, in its sights, the tech community will tune in to see whether Apple is finally going to take an aggressive step to bridge the AI gap. And that is why the Apple Perplexity tale has the potential to redefine how Apple wants to handle AI and search, and what its competitors think about it.

Apple has always been more comfortable developing its technology internally but the Apple Perplexity debates leave the company unprecedentedly ...