India, Aug. 29 -- Earlier this year, Apple and Samsung dispatched legal cease-and-desist notices to the Chinese smartphone manufacturer Xiaomi. The notices are opposed to advertisements campaigns made by Xiaomi where Xiaomi compared its phones and televisions with the flagship iPhones of Apple and televisions of Samsung. Apple and Samsung stated that the advertisements made by Xiaomi were more than a fair comparison and became disparaging content that would damage their upscale brand names.

Comparative advertising in India is not prohibited provided they are fact-based and fair. But Apple and Samsung had a point that the ads of Xiaomi were not mere comparisons but rather tone and language that might have hurt the perception of the consum...