India, Nov. 29 -- Amazon's Black Friday sale in India, which runs from 29 November to 2 December, has stirred debate over the implications for the retail industry. With huge discounts on a wide range of products, many wonder whether this strategy is beneficial or destructive to traditional retail. While Amazon's marketing methods may appear aggressive, they are not always misleading. Following Flipkart's lead, the company promotes a worldwide recognized shopping event to draw customers in India. However, the extent of discounts-up to 75% on electronics and other categories-raises worries about the long-term viability of such pricing methods and whether they promote unreasonable consumer expectations. Amazon's Black Friday sale represents ...