India, Oct. 16 -- As AI chatbots and search assistants reshape how users find information, Adobe has launched LLM Optimizer, a new enterprise platform to help businesses maintain visibility across AI-driven digital surfaces.

The platform enables organisations to measure how large language models (LLMs) reference their brands, identify content gaps, and deploy automated recommendations to improve visibility across owned and third-party channels. Adobe says this marks the beginning of a new digital marketing era, where discoverability depends on how well a brand's content is understood and cited by generative AI models.

"Generative engine optimisation has quickly become a C-suite concern," said Loni Stark, Vice President of Strategy and P...