India, Sept. 12 -- Adobe has announced the general availability of AI agents designed to help enterprises manage customer experience orchestration and marketing campaigns. The launch builds on the Adobe Experience Platform (AEP), which already supports many global businesses in connecting real-time data across their organisations.

At the core of the announcement is the AEP Agent Orchestrator, which provides a reasoning engine to interpret user intent from natural language prompts. The system dynamically determines which agents to activate as part of a broader plan, while keeping a "human-in-the-loop" option for refinement.

According to Anjul Bhambhri, senior vice president of engineering at Adobe Experience Cloud, these developments are...