New Delhi, March 15 -- 90% of Indian startups fail within five years, according to a report by IBM Institute for Business Value and Oxford Economics. Meanwhile in May 2020, IT industry veteran and founder of Infosys Ltd, Senapathy (Kris) Gopalakrishnan, said that 25% of India's startups have less than six months of runway. You might assume from these stats that the cards are heavily stacked against Indian startups; that, there's not a lot they can do to compete against bigger brands with hefty budgets, ample resources and better access to new tech and innovations.

It may seem like Indian startups are doomed for failure. But that's far too pessimistic for me. And the age-old excuse that lack of budget is to blame - is both simplistic and ...