New Delhi, June 30 -- E-commerce has come of age but still has a long way to go before it truly matures. What seemed like magic when it began, E-commerce, to this day, has several layers of internal and external technical dependencies. These determine its potential to be excellent. Our expectations as consumers & providers of the very platform have evolved over the decades, giving both parties a constant reason to keep improving and enhancing the buying experience, making it better than ever before.

The buying experience is highly dependent on the buying behaviour of a consumer while cruising through the platform, defined by the combined usage of technology and consumer insight. While buying behaviour and buying process interact between ...