South Africa, July 6 -- WhatsApp Enterprise coming to Namibia is a big deal for brands. But why all the hoopla? First of all, we need to get some clarity on the difference between WhatsApp, WhatsApp Business and WhatsApp Enterprise. We all know regular WhatsApp - it is the juggernaut of messaging platforms used by the majority of Namibians. The average Namibian checks their WhatsApp a few times every hour, as it's the platform they love and trust.

One rung up from that is WhatsApp Business. It's a standalone app that allows small businesses to communicate with their customers. The app allows clients to view the businesses profile to see details like opening hours, the product catalogue, website links and more. Automated messaging caters ...