South Africa, Dec. 23 -- It's now well-established that customer communication is vital to the success of any business. But it can only play that role if it meets the wants and needs of the consumers receiving it.

As time passes and consumers adopt new technologies, those expectations are changing. What was a cutting edge approach just a few years ago is now old-hat. If companies fail to keep up with the demands of their customers, especially when it comes to communication, they will take their money elsewhere.

With that in mind, here's what consumers will expect from customer communication in 2020 and how companies can ensure that they meet these specific wants and needs.

Make the most of micro-moments

Consumers increasingly expect c...