South Africa, June 29 -- Organisations are on an accelerated journey; evolving digital experiences and assets, aligning their goals to their customers. In the new phase of business; organisations take experiences to the next level; ramping up engagement opportunities and solving for the needs of their customers. This global accelerated movement has highlighted the importance of maintaining a competitive edge, and without a clear key differentiator; organisations risk falling behind competitors, losing customers to better experiences that take a more human-centred approach to engagement.

Being able to anticipate users' needs based on habits and behaviours is important now than ever before. Designing products and services that are perfectl...