South Africa, March 10 -- Organisations of all sizes and across almost every industry have embraced digital transformation and accepted digital maturity as an ongoing goal to work towards. Far too many companies, however, view it as a box-tick item. In doing so, they miss out on the return-on-investment opportunities that come along on the journey to digital maturity.

Microsoft's digital transformation overhaul, in response to disruption by companies like Amazon and Apple, moved the company into a more forward-focused cloud-based business. This resulted in a whopping 258% stock price growth over 5 years. Over the period from 2014 to 2019, revenue increased from $93.5bn to $122bn.

Similarly, Nike's ongoing digital transformation programm...