South Africa, Nov. 30 -- 2020 has been a year full of upheaval, but it's also been the catalyst for many businesses to finally start embracing digital - whether that's by adding e-commerce to their offering or by moving to an online customer data platform.

The digital communication trends on my radar for next year are:

1. The future is mobile - and it's already here

Businesses are starting to take notice of how easy it is to connect with customers through mobile platforms and apps. While this trend already existed within various industries and businesses, Covid-19 has accelerated the need for remote-friendly, mobile communication between customers and businesses.

Although many people are, of course, online, a lot of mobile time is spe...