South Africa, April 21 -- As we move through the extended lockdown - with the worrying prospect of further extensions - it will be interesting to see how fresh and appealing those ads by companies proclaiming a new-found patriotism and a "hold hands and sing kumbaya" unity will be...

In the first three weeks, it was all a bit of a novelty, a bit like 1994 and World Cup 2010 rides again. But as time drags on and as people begin questioning out loud whether the cure of lockdowns might be more deadly than the original disease, such ads are going to become increasingly tiresome, I would guess.

Despite that, though, and despite the fact there is a cloying sameness about many of the ads currently flighting, there are still some out there wort...