South Africa, July 8 -- The TBWA Group, along with a number of partners and contributors from various media organisations are working with the Solidarity Fund to launch a national campaign. TBWA ECD Carl Willoughby tells us more about their Citizens in Solidarity campaign and why we need to come together as not just an industry but a nation...

The idea was developed by a small team who collaborated with the client, Solidarity Fund with the intention to affect behavioural change and inspire the nation during this time.

Commenting on the importance of unity or coming together for the industry and the nation as a whole during this pandemic, TBWA ECD Carl Willoughby could not stress enough how important this is.

With the need to kickstart ...