South Africa, March 4 -- This week, we go behind the selfie with Ashleigh Wainstein, co-founder and director of Social Places.

Where do you live, work and play?

I live and work in Cape Town and it's basically one big playground. So, wine farms and mini road trips to seaside towns are my favourite playtime activities.

What's your claim to fame?

We were really honoured to be finalists in this year's FNB Innovation Awards. But besides that, we work with many of the country's largest brands, from Spur Group, McDonalds, Pep, Virgin Active, Old Mutual and so many more.

Describe your career so far.

My career has been very rewarding so far. I have always wanted my own business and over the last five years, that has not changed one bit. It's...