India, Sept. 24 -- This move is a part of the Harley Davidson's global strategy - the Rewire - that was revealed by the new CEO Jochen Zeitz. The brand's dealer network will continue to serve customers as of now
Its been no secret that Harley Davidson has been struggling to maintain the sales numbers and keep the cash counter ticking - not just in India, but globally too. And to make things worse, their financial situation isn't something to write home about either. In the hope of mending the situation, the American bikemaker announced their new business strategy 'Rewire' in May and also appointed Jochen Zeitz as its new President and CEO. Under this new strategy, the company had already announced that it will prioritise markets that matte...