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Paradise lost: Is Goa dying as India's favourite beach escape?

New Delhi, Oct. 16 -- Mumbai/Goa: Nothing beats the excitement of pulling up the next year's calendar and charting out long weekends and end-of-year festivities months in advance. But 28-year-old Suya... Read More


Uber luxury shopping in India: Aditya Birla Fashion brings Paris's Galeries Lafayette to Mumbai

New Delhi, Oct. 15 -- More than three years after announcing a partnership, Aditya Birla Fashion and Retail is set to open the first Indian outpost of Galeries Lafayette, the iconic Parisian luxury de... Read More


Spotted: When brands take the fight to the streets, literally

New Delhi, Oct. 12 -- Observant travellers on the choked Western Express Highway in Mumbai may have spotted a small purple billboard tucked away in a service lane leading away from the highway. In bol... Read More


Festive season pricing not a race to the bottom: Libas' Nisha Khatri

New Delhi, Oct. 12 -- Indian wear brand Libas has recast itself as an ultra-fast-fashion brand targeting Gen Z customers. This strategic positioning has fundamentally changed how the brand crafts its ... Read More


Sachin Tendulkar folds 24-yr cricket learnings into his shoes, athleisure start-up

New Delhi, Oct. 10 -- Nearly a year after floating SRT10 Athleisure Pvt. Ltd with ex-Swiggy executive Karthik Gurumurthy, cricket legend Sachin Tendulkar formally launched his sports shoes and athleis... Read More


Deepika Padukone is Nykaa's 'global face'-mostly for Indian fans

New Delhi, Sept. 29 -- This week, beauty e-commerce platform Nykaa appointed actress Deepika Padukone as its global brand ambassador. In the new ad film, Padukone-dressed in a dazzling golden outfit-g... Read More


Advertisers love Connected TV, but does it love them back?

New Delhi, Sept. 28 -- When was the last time you picked up your phone to scroll endlessly through videos mindlessly? Chances are, it was just a few hours (or minutes) before you began reading this st... Read More


Mint Explainer: How are consumer companies preparing for the GST rate cut rollout?

Mumbai, Sept. 21 -- From publishing new, lower prices to liquidating older stock in quick sales, consumer goods companies, their distributors, and offline and online retailers are preparing to adjust ... Read More