India, April 26 -- How many advertisements that you see each day do justice to India's diversity in terms of regions, ethnicity, body types, colour or even age groups? Insignificant, going by a new su... Read More
India, April 19 -- Action in India's television viewership monitoring space seems to be heating up with reports of TAM Media Research applying for a license to function again as a television ratings a... Read More
India, April 12 -- When Netflix launched The Great Indian Kapil Show on its service two weeks ago, it caused a stir in the media and entertainment world with critics, viewers, advertising and marketin... Read More
India, April 12 -- When Netflix launched The Great Indian Kapil Show on its service two weeks ago, it caused a stir in the media and entertainment world with critics, viewers, advertising and marketin... Read More
India, April 5 -- If you buy a smart TV from brands like Samsung, LG, TCL or Xiaomi, you not only get pre-installed over-the-top (OTT) services like Netflix, Prime Video or Disney+Hotstar but also a b... Read More
India, April 5 -- If you buy a smart TV from brands like Samsung, LG, TCL or Xiaomi, you not only get pre-installed over-the-top (OTT) services like Netflix, Prime Video or Disney+Hotstar but also a b... Read More
India, March 29 -- The Indian Premier League (IPL) may be garnering viewership but the media spends by brands on the league remain sluggish. Though media industry experts insist that advertising picks... Read More
India, March 29 -- The Indian Premier League (IPL) may be garnering viewership but the media spends by brands on the league remain sluggish. Though media industry experts insist that advertising picks... Read More
India, March 22 -- Vinit Karnik, head of media agency GroupM's division that straddles entertainment, e-sports and sports, is hard to rile even if you oppose his view that India's sports industry is n... Read More
India, March 22 -- Vinit Karnik, head of media agency GroupM's division that straddles entertainment, e-sports and sports, is hard to rile even if you oppose his view that India's sports industry is n... Read More