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TV, digital media measurements need an upgrade

India, April 19 -- Action in India's television viewership monitoring space seems to be heating up with reports of TAM Media Research applying for a license to function again as a television ratings a... Read More


Massification is working for Netflix numbers

India, April 12 -- When Netflix launched The Great Indian Kapil Show on its service two weeks ago, it caused a stir in the media and entertainment world with critics, viewers, advertising and marketin... Read More


Massification is working for Netflix numbers

India, April 12 -- When Netflix launched The Great Indian Kapil Show on its service two weeks ago, it caused a stir in the media and entertainment world with critics, viewers, advertising and marketin... Read More


FAST channels pick up speed on smart TVs

India, April 5 -- If you buy a smart TV from brands like Samsung, LG, TCL or Xiaomi, you not only get pre-installed over-the-top (OTT) services like Netflix, Prime Video or Disney+Hotstar but also a b... Read More


FAST channels pick up speed on smart TVs

India, April 5 -- If you buy a smart TV from brands like Samsung, LG, TCL or Xiaomi, you not only get pre-installed over-the-top (OTT) services like Netflix, Prime Video or Disney+Hotstar but also a b... Read More


Time for IPL to rely on hybrid revenue model

India, March 29 -- The Indian Premier League (IPL) may be garnering viewership but the media spends by brands on the league remain sluggish. Though media industry experts insist that advertising picks... Read More


Time for IPL to rely on hybrid revenue model

India, March 29 -- The Indian Premier League (IPL) may be garnering viewership but the media spends by brands on the league remain sluggish. Though media industry experts insist that advertising picks... Read More


Growth of non-cricket sports may be a long haul

India, March 22 -- Vinit Karnik, head of media agency GroupM's division that straddles entertainment, e-sports and sports, is hard to rile even if you oppose his view that India's sports industry is n... Read More


Growth of non-cricket sports may be a long haul

India, March 22 -- Vinit Karnik, head of media agency GroupM's division that straddles entertainment, e-sports and sports, is hard to rile even if you oppose his view that India's sports industry is n... Read More


Impatient Indians are driving quick-commerce

India, March 15 -- If you are living in one of India's metropolitan cities, it is highly likely that you have been ordering more and more of your daily essentials -- from food and groceries to persona... Read More