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Screenshots are now serious business

New Delhi, Aug. 1 -- Osheen Megha Akhlaq has 3,100 screenshots on her phone. They cover everything. From performance ads she's tracking as a brand executive at a skincare company, to reference images ... Read More


For content creators, mics are as important as the stories they tell

New Delhi, July 23 -- In just two years, Nipun Jain has gone from no mic to spending Rs.20,000 on one. The investment was for Arey Pata Hai, an infotainment channel she runs with her partner Mohit Mam... Read More


Meet the people who don't skip ads online

New Delhi, July 20 -- Last month, Amazon Prime Video introduced ads to its subscription tier in India. You can still go ad-free, it'll just cost an additional Rs.129 per month on top of the existing R... Read More


Are you a member of the inbox zero club?

New Delhi, July 11 -- Srijan Shetty opens WhatsApp to the Unread chat filter tab. It's his default view, a digital gateway that takes him straight to conversations demanding attention. For the Dubai-b... Read More


The em dash does not belong to ChatGPT

New Delhi, June 14 -- A writer-journalist friend was recently told that something he wrote felt like it was ChatGPT-coded. This was because of his liberal use of the em dash-that long punctuation mark... Read More


Free for Reel: Mumbai's free-to-attend film screening clubs

New Delhi, June 7 -- On Tuesday afternoon, I found myself in a packed theatre at the National Museum of Indian Cinema (NMIC) in Mumbai for a screening of Thithi, Raam Reddy's award-winning 2015 Kannad... Read More


Can't recall a person's name? You are not alone

New Delhi, June 1 -- Kartik Parija prides himself on his elephantine memory, yet lately, names have begun to slip away. "I've had moments when I reconnect with someone from the pre-internet days, vivi... Read More


The consumer longs for humanity in music, says YouTube's head of music

New Delhi, May 21 -- Ten minutes into our interview, Lyor Cohen pulls out his phone and opens YouTube to play Fight for Your Right to Party. I hadn't heard the popular 1986 Beastie Boys track-one he b... Read More


When digital address books become memory keepers

New Delhi, May 14 -- Saving addresses on apps has added fluency to Megha Bhatnagar's love language of gifting. A quick search for a PIN code in the top address bar of food delivery, quick commerce, or... Read More