Steel, paint, power and cars: Inside JSW's 'Chaebol-style' strategy to disrupt the auto market

Posted On: 2026-02-18 Posted By: Ayaan Kartik, Dipali Banka

Health & Lifestyle Auto Technology Real Estate & Construction International MINT

New Delhi/Mumbai, Feb. 18 -- In December 2024, industrialist Sajjan Jindal declared that steelmaker JSW would soon have its own automobile brand. "Our idea is not to be an outpost of a Chinese company... Read More

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Steel, paint, power and cars: Inside JSW's 'Chaebol-style' strategy to disrupt the auto market