India, March 3 -- MediaTek today announced its new 4K smart TV chip, the MT9638, with an integrated high-performance AI processing unit (APU). MT9638 supports cutting-edge AI-enhancement technologies such as AI super resolution, AI picture quality and AI voice assistants, plus variable refresh rate (VRR) and MEMC (motion estimation and motion compensation) so graphics appear smoother. With its high performance processing for optimized visual quality, MT9638 gives global TV makers premium features to design competitive 4K smart TVs.

"As smart home appliances become more intelligent and diversified, smart TVs are becoming the new hub for the smart home as consumers take advantage of AI-enabled multimedia features to control all their devices...