India, Sept. 22 -- weight: 400">~ The recreation of the classic Mahishasura Mardini was played at 4 am across 18 stations and will be available on over 20 audio-streaming platforms this year ~
Taking the festivities a notch higher,BIGMahalaya is also being made available across more than 20 podcast platforms this year reaching out to over 10 million consumers. While the digital reach has been exceptional, on-air the 46 minutes special was tuned-in to by over 2.3 million listeners during the wee hours of the morning.
Since time known Mahalaya has always been recited in a male voice, that of Birendra Krishna Bhadra's, which is tuned to on radio by over 10 crore Bengalis. However, breaking the cultural norm whilst keeping its ideologies firm...