BIG FM AND WELSPUN INDIA CHALLENGE THE STATUS-QUO AS THEY CULMINATE THE CAMPAIGN 'CHALO PALTAI'

India, Nov. 18 -- BIG FM AND WELSPUN INDIA CHALLENGE THE STATUS-QUO AS THEY CULMINATE THE CAMPAIGN 'CHALO PALTAI'

Launched during the popularly-celebrated and auspicious time of Durga Puja festivities in Kolkata, the initiative encouraged addressed pertinent questions related to patriarchy that persists in the society. Reversing the rules, the initiative witnessed a female priest perform the rituals in one of the pandals set in the city of joy. The pandals also saw female Dakhi performers which have traditionally been male dominated. Driving ahead the wheels of change, as a part of the campaign, the morning prime time male BIG RJs of Kolkata were replaced by female RJs, setting the right example of reversing the roles. The conversation wer...