India, July 29 -- Vodafone Idea (Vi), one of India's major telecom operators, has announced the launch of Vi Finance, a personal finance platform available through the Vi App. This new feature enables users to access services such as loans, fixed deposits, and credit cards in a digital format. It builds on the existing capabilities of the Vi App, which currently supports utility bill payments, entertainment, gaming, e-commerce discounts, and more.

Vi Finance has been developed in collaboration with established financial institutions, with the aim of offering accessible and convenient personal finance solutions. The platform is intended to serve as a one-stop digital hub for a range of financial needs.

Avneesh Khosla, Chief Marketing Off...