India, Aug. 28 -- TukTuki, one of India's first homegrown mobile platforms dedicated exclusively to vertical-format micro-dramas, officially launched today. The app introduces short, family-friendly drama series tailored for viewers across the country.

"TukTuki is more than just an app; it represents India's cultural diversity and storytelling traditions. Our aim is to deliver authentic, relatable, and wholesome content to audiences nationwide," said Anshita Kulshreshtha, Founder of TukTuki Entertainment.

Short-form video content is experiencing rapid growth in India, driven by mobile-first viewing habits and a growing preference for concise, relatable storytelling. With audience attention spans decreasing and a growing demand for easil...