India, June 17 -- Telecom Regulatory Authority of India (TRAI) has launched a pilot initiative to digitally verify consumer consent for commercial calls and messages. The project is aimed to reduce unsolicited commercial communications and enhance consumer safety. This programme, initiated in collaboration with the Reserve Bank of India (RBI), involves selected banks and telecom service providers (TSPs) and marks the beginning of a nationwide rollout of a secure digital consent framework.

Under the Telecom Commercial Communications Customer Preference Regulations (TCCCPR), 2018, organisations may still contact customers for commercial purposes, even if they are registered under the Do Not Disturb (DND) service, provided explicit consent ...