India, Nov. 13 -- The world runs on digital. From boardroom strategy to the shows people stream, a cloud-first reality is no longer a futuristic concept-it is already there. Digital public infrastructure is now considered the foundation of economic growth. Amid the never-ending excitement for digital-first products and solutions, the question now is: can the industry also build responsibly and sustainably? The answer is yes. But it requires discarding the old rulebook.

Every click, every search, and every AI query is powered by data centres, which are massive, energy-hungry facilities that are the hidden giants of the digital age. Reports indicate that power consumption by data centres globally is around 2-3% of the world's total electri...