India, July 22 -- Tata Play, a direct-to-home (DTH) service provider, has announced its adoption of Zycus' Autonomous Negotiation Agent (ANA) to manage and optimise its tail spend procurement. This marks a significant shift in how the media and entertainment industry approaches low-value, high-volume purchases that are often overlooked due to their fragmented nature.

Tail spend refers to the smaller, often ad-hoc purchases that typically fall outside an organisation's strategic sourcing efforts. While these purchases may individually represent low value, collectively, they can account for a significant portion of procurement budgets. Tata Play's decision to automate this area of spend reflects a broader push within the industry to harnes...