India, Dec. 21 -- Think about the last time you called a service helpline or walked into a store. You probably wanted two things: speed and understanding. A quick resolution matters, but so does the feeling that someone really listened to you. This is where edge-powered customer experience (CX) is starting to change the game-by making interactions faster, smarter, and more human.

Traditionally, most customer data has been sent to faraway data centres for processing. That works, but it often slows things down. Edge computing flips the model by bringing intelligence closer to the customer. Data is processed locally, reducing delays and enabling real-time responses.

For a telecom provider handling millions of calls, or a retailer serving c...