India, Aug. 26 -- Exotel, a provider of AI-driven customer engagement and experience tools, has announced progress in its ongoing partnership with Shiprocket, an e-commerce enablement platform.

According to both companies, the collaboration has led to a number of improvements in how Shiprocket communicates with its customers, particularly in relation to delivery updates and interaction during the fulfilment process. These enhancements support Shiprocket's network of independent merchants, which spans over 19,100 PIN codes across India.

For the past seven years, Exotel claims to have supported Shiprocket's customer communication efforts through SMS and IVR call solutions, contributing to more timely and relevant messaging. The company re...